Interview with Charlie Wund | CEO/Founder of InjureFree

Sam Calvo

InjureFree is a product of the Agency for Student Health Research. The web-based injury reporting platform was created in response to the rising concern for athlete safety and the long-term effects of concussions. After a four year development project, the HIPAA and FERPA compliant software and mobile app reporting platform is now collecting injury reports across the world.

InjureFree was designed to be a solution for organizations working to improve athlete care and is focused on providing stakeholders and caregivers a tool for the future. In use at the youth sports, high school, college and pro levels, InjureFree provides a secure line of communication and creates a virtual “connected care eco-system” between all caregivers. The data collected is being used by administrators to improve health outcomes within their populations and collectively throughout the world.

Here’s our interview with Charlie Wund, CEO/Founder of InjureFree and also the President of the Agency for Student Health Research (ASHR).

Charlie Wund | Photo credits to

It’s great to meet you, can you tell me something about yourself? 

I am the son of two teachers and used to teach 2nd and 3rd grade.  At 6’5” and a former NCAA Football player, it was kind of a “Kindergarten Cop” scenario.  

What did you do before you founded InjureFree?

I was a high school athletic director and lifelong athlete. 

Can you tell us how the idea for your startup began?

Following the NFL litigation surrounding concussions, I saw a need to improve the access to healthcare for children.  To do so, data needed to be collected on the rates of injuries occurring in youth sports. From that concept, InjureFree was born.

What is your company in 2–5 words?

Youth Sports Risk Mitigation

InjureFree - Injury Reporting and Concussion Education
InjureFree – Injury Reporting and Concussion Education

Why is NOW the time for your company or product to exist?

Access to healthcare services are an unfortunate pain all Americans must face.  As continued fear of injury in youth sports rise, parents want to know their child is participating in the safest possible environment.  Lawsuits and child abuse scandles are forcing large youth sports organizations to take proactive measures to ensure kids have safe places to play.  All these reasons are attributed to InjureFree’s national adoption.

Can you give me a little background about you and your team?

We are all former athletes with a passion to help people.  Our leadership includes Corey Cruz (COO), Chris Brown (Biz Dev), and Jessie Black (All things data).  Both Corey and Chris are former baseball players, while Jessie was a D1 Gymnast.  

Why does InjureFree exist? What is its main value proposition?

We exist to keep youth sports safe.  Our value prop is to empower child safety initiatives and risk management for youth sports organizations and schools.  

InjureFree’s website homepage

At the moment, how do you measure success? What are your metrics?

We measure success through “lives covered”.  From an adoption metric, business model, and revenue cycle.

Where do you think your growth will be next year?

We anticipate our “lives covered” should represent over 10% of the total number of school aged children (6-18) in the U.S. (over 6M). To make this happen, we anticipate substantial growth though our US Youth Soccer agreements and in the sports of Cheerleading, Football, and Rugby.

What are the pain points you’ve experienced with InjureFree’s growth?

Just knowing where to focus our efforts.  Without venture investment, we had to make the best use of our time and funding to secure meaningful contracts.  That is, those that “moved the needle” towards operational solvency.

Were you able to secure funding? If so, how did you get your funding? What was that process like?

Seed funding, yes.  Through networking, multiple pitches, and debt financing.  The process was/is a never ending cycle of telling your story and validating your vision to people who may not know the first thing about your market, but are willing to listen.  It forced our pitch to be clear and concise, while painting the “big picture” ROI, which was helpful for our growth as well. 

How many clients and users do you have right now?

Depending on how we count a client, we have over 150, representing just over 4M “lives covered”.  

InjureFree user-interface

What would you say is the secret to getting an angel investor interested in your product?

Be passionate, understand your business/market better than anyone else, and get your point across in as few words as possible.

What’s your #1 advice for anyone considering starting a business or launching a startup? 

Don’t give up, it will take longer than you think.

InjureFree’s mission is to integrate technology and data analysis to improve injury understanding and injury management and their goal is to achieve the safest possible environment for all children. Creating a standard level of care that ensures all children have the opportunity to participate in an active lifestyle. Learn more about InjureFree by visiting their website at

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