Interview with Jerome Lacote | CEO/Founder of Victorise

Sam Calvo

When performance matters the most, Victorise captures and delivers useful data in an intuitive and engaging experience that does not disrupt your activity. No matter the sport, whether it is biking, snowboarding, or running, the technology that Victorise is building, allows users to connect relevant data with the use of sensors and devices to a custom Heads Hud Display.

This real time augmented reality experience allows for a broader perspective, dynamic analysis, and overall better performance while having a sharpened vantage point by combining your experience with virtual reality simulation.

Here’s our interview with Jerome Lacote, CEO/Founder of Victorise.

Jerome Lacote
Jerome Lacote

It’s great to meet you, can you tell me something about yourself?

I’m Jerome Lacote, founder of Victorise. We are a startup based in Carlsbad, CA. We are working on sport analysis systems for athletes. We are making software and wearable that allow athletes to get real time feedback.

What do you do before you founded Victorise?

My background is in visual and experience design. I moved to the US 15 years ago to work in the Videogame Industry; I worked as a User Interface designer for companies such as Rockstar Games, Activision or Disney.

I’m also into action sports and have been racing downhill mountain bike for a long time (I won the US National Championship few years ago).

Can you tell us how the idea for your startup began?

I have been designing UI and Heads Up Display for videogames (and sometimes for racing games) for many years, it was a matter of time before I applied this experience to real life racing!

What is your company in 2–5 words?

It’s ambitious to bootstrap such a project of building hardware and software but we are determined and relentless in having  strong impact in the sport space.

Why is NOW the time for your company or product to exist?

It has never been so easy to use technology to build something. Building hardware becomes much more accessible than it has never been. There is also a convergence of technologies such as augmented reality and wearable electronic that allows a new generation of sport equipment to be invented.

Who is in your team? Where are you from and what backgrounds do you have?

Because of my mixed background in visual media and technology; and maybe my willingness to learn new things, I have been able to quickstart many aspects of this company but I have been lucky to be helped by many talented individuals.

John Cavalie is our Electronic Engineer and his background is in the Aerospace (Airbus), We also work with Clayton Karmel, another Electronic Engineer, he has a long experience in innovative electronic devices in the military and medical space.

Finally, we got the chance to work with many young promising junior developers coming from programs such as The Learn Academy and California College of San Marcos.

We also receive a great support from our advisors and investors such as Eric Gasser (SEED San Diego), Randy Socol (lawyer at DLA Piper), Marcus Valdivia (former VP at Sector9 Skateboard), or Brandon Lowery (California Skate Parks and advisor at SDSI)

Why does the company exist? What is its main value proposition?

The company exists because technology is the next frontier in sports and we want to help all the athletes to reach their true potential.

Our value proposition is to provide real time feedback to athletes so they perform at the best of their abilities with all the right information.

At the moment, how do you measure success? What are your metrics?

We measure success at different levels.

First, there is the interest our product generates, we mostly measure it thru engagement on social media.

We also ran a crowdfunding campaign that allowed us to generate sales, that’s obviously one of the greatest metric.

We are currently working on our first production run,so we had to hold our sales cycle a bit so we are sure we can produce well enough to meet the demand.

Where do you think your growth will be next year?

It’s difficult to predict and with a hardware product we don’t want to grow to fast before we nailed down the production pipeline.

We plan to hit numbers in the thousands of unit next year.

What was the hardest part in the early stages of the company’s growth?

The lack of money is obviously really tough and it definitively slows down our growth but it has some benefits, it forces us to be creative and lean; and to understand all the in-and-out of the business and technology. We can’t buy our way, we have to earn it!

Did you get funding? If so, how did you get your funding? What was that process like?

We got a bit of funding but nothing huge. It was a mix of luck but also always being proactive and on the lookout. We’re going to be more active soon in order to grow what we have been refining this past few years.

How many clients and users do you have right now?

We have few hundreds paying customers.

What would you say in the secret to getting an angel investor interested in your product?

At our stage, it’s really about passion and faith in what we are trying to accomplish. It’s difficult to see an early stage company as a financial opportunity thru their metrics. It’s a better fit for a visionary angel investor who can see the passion and the commitment.

What’s your #1 advice for anyone considering starting a business or launching a startup?

My advice would be to be relentless, don’t be scared to fail and try again. If you are looking for a quick way to get some success, it’s probably not a good idea.

Finally, the most important thing is to set your idea in motion, the concept is just a seed, it’s worthless contemplating it , it’s all about the hard work to allow it to grow into something amazing!

Learn more about Victorise at

Leave a Reply

Your email address will not be published. Required fields are marked *